The Concept

Create a fun typography card game.

Design Agent was excited to develop a typography-themed card game. Users would be shown a target typeface and asked to accurately identify its name from several choices. The game scored users based on time, accuracy, and difficulty, then presented final results in an infographic that could be shared across social media platforms. In addition, they wanted to add an educational reference section where users could learn about typeface anatomy.

The Result

Beautiful animated swipe interaction for entertaining gameplay.

The application utilized key animation features to bring delight when playing the game and showcase progression as users learned new fonts through the game interaction.

When a player finished a playthrough, they would also be shown an infographic card on their current playthrough performance. The rendered score infographic at the end of each game gave "data junkie" users a high incentive to share the snapshot and continue to engage with the game.

To improve delight, users could earn fun pop-culture achievements through integration with Apple's Game Center. For more competitive players, we also provided a score leaderboard so people could see how they compared against others.

FontFox Video Promo

In addition to launching the game, we helped with the development of the promotional video that was used to advertise the game on social media channels. This video narrates the story of users playing the game, while highlighting some of its key features.