GigTown Booking Website

GigTown Website

Client:

GigTown LLC.

Date:

November 2016

Key Technologies:

Ruby on Rails, HTML5, Javascript, MongoDB, Redis, AWS, Braintree

Brief

With an already successful GigTown mobile application for booking music, GigTown’s next venture was to provide their customers with the same popular features on the web. The new website would include their flagship feature, “Post-A-Gig”, allowing customers and venues increased versatility for booking artists. For music fans seeking live shows, they would enter the website through a unique landing page that showcases local artistic talent based on their location.

Process

After reviewing mobile analytics sources, we outlined the top sections and features from the GigTown mobile applications for the web product. We streamlined the experience around discovery and booking, taking advantage of the additional screen real estate and web technologies available on desktop browsers.

Result

The product allowed GigTown to increase monthly recurring booking revenue by making their services available via web. The expanded presence on the web allowed GigTown to access new customers and reduce onboarding costs. Having the web application share the same backend APIs as the mobile application allowed the user experience and data to be in sync at all times. You can view the website at www.gigtown.com.